Who writes your content?
In thirty plus years of professional writing, I’ve learned that there is a huge difference between a subject matter expert and a writer. The best content involves both.
Where there’s a will, does it get in the way?
Good web copy gets right to the guts of what you want to say. It feels present, real and relevant. Find out how to make your copy sound like that by removing one word.
Want to work with a good writer? Read this!
Chatting this morning to a colleague and friend I heard that she recently fired a client. My friend was pretty upset. 'My client wanted me to create blogs but she…